Luxury SIHH 2018 Will Feature Public Day & More Exhibitors Than Ever Replica Watches Free Shipping
The reply to this question is simple: everyone. What I mean by this is there are two very distinct groups of high-end watch purchasers: the collector along with the fundamental “watch lover.” The collector is the guy who spent the past 15 years residing on TimeZone and the PuristS, the kind of man who hears the title Walt Odets and understands exactly who I’m talking about. The collector is the type of guy who understands the distinction between hand polished and handmade. He has gotten well beyond the point of arguing about brands and understands enough to discuss individual projects. He reveres Patek Philippe for what it meant to watches within the previous 100 decades, understands the importance and appeal of vintage Rolex, but purchases just what speaks to him. A watch buff, on the other hand, is someone who may be a little newer to high-end watches, and remains very brand conscious. He can be readily swayed by ambassadors, retailers, and advertising. Both buy watches from Audemars Piguet, but likely different versions, and surely for different reasons.Let’s beginning with the collector. The collector buys Audemars Piguet because of its history in great complicated pocketwatches. The collector purchases AP because when Patek Philippe wanted some assistance on the complicated repeater of the Henry Graves Jr.. Supercomplication, it turned to AP. The collector buys AP due to watches like this, this, and this. They purchase AP since the Le Brassus manufacture has been at the forefront of materials and engineering, showing off amazing watches like the very first minute repeating wristwatch way back in 1892, the initial jump-hour wristwatch in 1921, the first skeletonized pocket watch in 1934, the introduction of an whole class in 1972, the first ultra slim perpetual calendar wristwatch with central rotor in 1978, the very first self-winding ultra slim tourbillon in 1986, the initial grande and petite sonnerie wristwatch in 1994, the very first self-winding grand complication in 1996, the first wristwatch equation of period together with endless calendar in 2000, the high frequency chronometer with double-balance AP Escapement at 2009, and well, a ton of different things.
Are we pumped for SIHH 2018 yet? Just like the “holiday shopping season” and beginning around the same time, it seems like the new-product announcements get earlier every year. With still more than a month to go, the 2018 models that we will get to see in Geneva in January have already started coming in. The Salon International de la Haute Horlogerie (SIHH) watch industry trade show, just like its organizing body the Fondation de la Haute Horlogerie (FHH), has continued to grow and evolve each year, adding more brands as well as a day where the show is open to the public for the first time in 2017 – this time around, it will be Friday, January 19th, 2018. Now with a total of 35 brands, SIHH 2018 promises even more variety than in previous years.
You already know that SIHH is one of the two most important events for the watch industry, as its exhibitors – while much fewer than at the biggest industry trade show, Baselworld – represent many major and influential brands, and this is the time of year when they introduce their most important new products. Vis-à-vis Baselworld – where around 300 brands represent the breadth of the watch industry from high-end and mainstream to obscure startups – SIHH has always carefully maintained an image of exclusivity and “prestige.”
So, while a few brands do introduce models in the “mid-level luxury” range that the average person might be able to consider saving up for and possibly actually wearing… you can expect a lot of skeletonization, avant-garde designs, artisanal techniques and haute horology finishing, “high complications,” precious materials, and stratospheric prices. Haute horlogerie is in the name, after all. It has largely been a spectator’s show for fans of high-end watchmaking, but with recent industry trends emphasizing more “down-to-earth” (it’s all relative) models, some balance and variety can at least be hoped for.
The Richemont Group along with some independent brands long represented the handful of SIHH exhibitors. However, the show’s 2016 edition added a “Carré des Horlogers” section with nine “artisan-creators and independent workshops” and expanded that number in 2017. This year, the Carré des Horlogers brands are up to no fewer than 17, with the primary exhibitors (referred to as “Historic Maisons”) at 18 for a total, again, of 35. The primary exhibitors are joined by Hermes, and the Carré des Horlogers adds five brands with Armin Strom, DeWitt, Ferdinand Berthoud, Élégante by F.P.Journe, and Romain Gauthier. See the full list of exhibitors in the image above.
From a media perspective, Baselworld has tended to spread our resources very thinly in past years with simply too much to cover at once, so with some prominent brands having moved from Baselworld to SIHH, we can hope for some balance between the shows. Around 20,000 visitors are expected this year, and the FHH promises improved facilities and connectivity in order to make our job of bringing you high quality content more efficient – so we’ll see what that’s like in January. That’s just a glimpse into our point of view in preparing for the show.
We’ll continue providing news of new products ahead of the show – if mostly only renders and official product images from the brands with basic information before being able to see the watches in person to photograph and evaluate them in their glorious and gritty reality. SIHH 2018 runs from January 15th to the 19th, and again, the last day is open to the public with tickets on sale at the SIHH website. sihh.org